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SOFTSWISS Evolves Beyond Software Amid iGaming Market Shifts

SOFTSWISS Evolves Beyond Software Amid iGaming Market Shifts

As fragmentation and regulatory pressure reshape the global iGaming landscape, Malta-based technology provider SOFTSWISS is pivoting its identity. The company, which supports over 1,500 brands, is moving away from a purely transactional software model to position itself as a long-term growth partner focused on compliance and operational scalability.

The strategic shift follows five years of research into industry trends, revealing that operators now prioritize deep regulatory expertise and infrastructure stability over basic product delivery. By integrating compliance-ready tools with specialized market knowledge, the firm aims to navigate the growing complexity of legal environments worldwide. This transition is backed by a footprint spanning more than 25 jurisdictions, including a significant presence in Brazil where the company supports over 60 certified brands.

Technology remains the backbone of this evolution, characterized by a consistent 99.999% platform uptime record. To maintain this reliability while pushing forward with new capabilities, the company has appointed a Chief Artificial Intelligence Officer to oversee the integration of advanced tools into its core infrastructure. Founder Ivan Montik notes that this updated positioning serves to formalize the role the company already plays for its partners, emphasizing that success in today's market requires an advisor who understands the intersection of regulation and sustainable business growth. The new visual identity will roll out across all global touchpoints throughout 2026.

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