Kennard, who leads Desert Luxe by My Home Group and Lux Renovations, uses the 30-minute episodes to bridge the gap between luxury market strategy and practical home improvement. The show goes beyond traditional listing tours, pulling back the curtain on renovation decisions that influence property value while highlighting local entrepreneurs and philanthropic initiatives.
For Kennard, the series serves as a platform to standardize the client experience. She argues that every buyer, regardless of price point, deserves the same level of service she provides to luxury estate clients. By showcasing real transactions and design transformations, the series offers viewers a professional look at the competitive Scottsdale housing market while maintaining an focus on community-driven narratives.
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