ADA Acquires Algonomy to Scale Agentic AI for Global Retail

The integration folds Algonomy’s legacy—built upon the foundations of Manthan and RichRelevance—into ADA’s broader growth platform. By unifying these systems, the company intends to automate the entire customer journey, using AI to determine pricing, product selection, and personalized messaging without manual intervention. This shift marks a transition where software moves from advising human operators to executing business actions independently.

Srinivas Gattamneni, CEO of ADA, views the acquisition as a critical step toward an AI-driven retail future, noting that the company is engineering its platform to power every customer touchpoint with autonomous agents. Atul Jalan, CEO of Algonomy, emphasized that the timing aligns with a fundamental change in the industry: the move from insight-based advisory models to active, decision-based systems. Clients of both firms will maintain access to existing product suites, with the unified entity now operating globally under the ADA brand.