The platform now operates a network of over 35,000 active shoppers across all 50 states, utilizing GPS-timestamped photos and computer vision to monitor stock levels, pricing, and display compliance. Founder and CEO Jordan Karcher developed the tool after identifying a significant gap in the market: brands often lacked affordable, precise data regarding their presence in retail stores, forcing them to rely on delayed or incomplete information.
New platform features include gamified mobile data capture and competitive benchmarking, allowing brands to address authorization gaps immediately. In a recent test case, The Original Southside, an RTD cocktail brand, utilized Eileen to identify 19 missing SKUs at Whole Foods locations in California. This evidence-based insight allowed the brand to coordinate with buyers and secure a 117-case reorder. With no long-term contracts or minimums, Eileen aims to provide smaller brands with the same visibility typically reserved for enterprise-level organizations.
Comments (0)
No comments yet. Be the first!