The sauce, which arrives in small batches, will remain available at participating locations and through the mobile app only while supplies last. For Rausch, a former Zaxbys employee in Florence, Alabama, the collaboration serves as a personal homecoming. He noted that the company successfully captured the authentic profile of the state’s barbecue traditions while tailoring the flavor to pair specifically with their Chicken Fingerz.
Chief Marketing Officer Patrick Schwing stated that the development process involved testing hundreds of iterations to ensure the product met the standards of regional barbecue enthusiasts. This release follows a period of growth for the Atlanta-based chain, which currently operates over 1,000 locations across 24 states.
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