El Mexicano Becomes First Back-of-Kit Partner for LAFC

This collaboration integrates the Marquez Brothers International brand into the fabric of LAFC matchdays, including digital content and in-stadium activations at BMO Stadium. For Gustavo Marquez Jr., CEO of the food company, the deal represents a natural progression for a business that has spent four decades building its identity through community ties and sports sponsorships. The partnership aligns with the company’s existing visibility in professional soccer, which includes a long-standing relationship with the Mexican National Team.

LAFC leadership highlighted the cultural synergy behind the decision, noting that the brand’s roots in Southern California mirror the club’s own values of authenticity and local engagement. By joining the Golden Boot Club of elite partners, El Mexicano aims to bridge the gap between its traditional culinary products and the fan experience. The move is part of a broader strategy by Marquez Brothers to leverage high-profile sports platforms to elevate Hispanic culture and connect with diverse audiences across North America.