Youzey Brings European ion8 Hydration Brand to U.S. with NBA Partnership

The debut collection features designs for 14 teams, including the Los Angeles Lakers, Boston Celtics, Golden State Warriors, and New York Knicks, with further expansion planned for later this year. Consumers can select between BPA-free Recyclon bottles or double-wall vacuum insulated stainless steel models, both available in 18 oz. and 24 oz. capacities. These products are engineered for durability, targeting active users ranging from gym-goers to office workers.

Janet Carter, CEO of Youzey, described the move as part of a broader strategy to import functional, high-quality global goods to the American market. By pairing the recognizable branding of the NBA with ion8’s established reputation for design, the company aims to capture the growing intersection of sports merchandise and sustainable lifestyle products. The full range is currently available through the Youzey online store.