Hard Rock and Coca-Cola Launch Global Talent Search for Emerging Artists

Emerging bands, DJs, and singer-songwriters can submit two original tracks for consideration through August 18. The competition progresses through local fan-voted rounds at participating cafes throughout September, culminating in a final selection by the Coke Studio team. The global winner will receive a $10,000 prize, a professional recording session, and a headline performance slot in Orlando.

Eric Martino, President of Hard Rock Cafe and Retail, framed the initiative as a logical evolution of the company’s history of hosting open mics and residencies. The project is spearheaded on the production side by Rob Rettberg, a multi-platinum executive producer who aims to bridge the gap between local live performance and professional studio development. To support the launch, Hard Rock is rolling out a co-branded apparel line in partnership with the streetwear label Cult of Individuality, alongside a limited-time menu featuring Coca-Cola-infused cocktails.