The Entertainer Returns to Manchester’s Trafford Centre

Group Chief Executive Officer Andrew Murphy described the upcoming opening as the highlight of a busy year, noting that customer research indicated a clear demand for a dedicated toy outlet. The retailer has been searching for the right space within the iconic venue for nearly a decade. The new store will stock over 3,000 different toys, games, and collectibles, aiming to serve the tens of thousands of families who visit the centre.

This launch represents the brand's eighth store opening in the last 12 months. Recent expansion efforts have included new "Toys for Less" outlets at The Galleria in Hatfield and the Frasers Plus Designer Outlet in Leeds, alongside a major refurbishment and expansion of the company’s Brighton Churchill Square location.