The new application allows users to navigate over 20,000 potential drink combinations, enabling guests to customize and build orders before arriving at a stand. Chief Marketing Officer Nick Chavez emphasized that the digital tool is designed to mirror the personal atmosphere of their physical locations. To ensure freshness, each order is prepared only upon the customer's arrival for pickup.
Alongside the launch, the brand is refreshing its 7 Brew Rewards program. While the existing structure remains—awarding 100 points per order with redemptions starting at 1,000 points—the app introduces a point-banking feature for exclusive merchandise. To drive initial adoption, the company will host a "Sip Your Way to 100K Points" promotion between August 20 and August 26, offering one customer a grand prize of 100,000 points.
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