Breakaway Music Festival and BELLA+CANVAS Expand Apparel Partnership

The collaboration positions BELLA+CANVAS as the official merchandise blanks partner for the 2026 season. Rather than offering static souvenirs, the festival aims to provide high-quality apparel that functions as a wearable extension of the event experience. By integrating live customization stations, organizers hope to turn merchandise into a creative outlet where fans can personalize items to reflect their individual connection to the music and culture.

"What started as a merchandise partnership has evolved into a strategic collaboration," said Tiffanie Hauger, VP of Brand Partnerships and Activation at Breakaway. The company plans to deploy these interactive experiences across upcoming stops in Michigan, Massachusetts, Philadelphia, Carolina, Utah, and Houston. For BELLA+CANVAS, the goal is to move beyond traditional event branding by focusing on self-expression. Eboni Hudson, head of marketing at the apparel firm, noted that the initiative allows fans to create unique pieces that serve as tangible reminders of their time at the festival.