Gil Antolin Joins PRIMA to Scale Hospitality Booking Network

PRIMA, a platform designed to transform trusted travel recommendations into bookable experiences, is tapping Antolin to accelerate the growth of its dual-sided marketplace. The company connects service providers—including restaurants, nightlife, and wellness brands—with travel professionals, concierges, and content creators. By leveraging a revenue-sharing model, PRIMA ensures that those who influence booking decisions receive a direct stake in the commerce they generate.

Alex Zhardanovsky, founder of PRIMA, noted that Antolin’s background in media reach and AI software provides the necessary infrastructure to scale these relationships. Antolin, who previously co-founded AI-powered hospitality firms Worldie AI and M2Lux, views the collaboration as a shift toward making human connections more profitable. He plans to utilize his expertise in digital marketing and hospitality operations to expand the platform's footprint, focusing on the intersection of human trust and intelligent commerce.