The initiative aims to shift the focus from simple technical instruction to a curated vacation experience. Each booking, which can accommodate up to six guests for a single flat fee, provides access to skip-the-lift-line perks and instructors who serve as mountain guides. Concierge staff will coordinate logistics, including white-glove equipment fittings and direct-to-lodging gear delivery, allowing guests to customize their itineraries for family outings or specialized coaching sessions.
Beyond the premium private tier, the company is scaling its digital infrastructure. The connected Ski & Ride School, previously limited to four locations, will now be available at 14 resorts. This feature within the My Epic app provides group lesson participants with digital check-ins, real-time progress tracking, and photo updates. The move underscores a broader effort to digitize the guest journey, giving parents and riders a permanent record of their skill development across different terrains. Travelers looking to secure these services are encouraged to finalize their bookings soon, as Epic Pass prices are set to increase after October 7.
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