Boulder Prepares to Host Sundance as Northern Colorado Tourism Expands

The move to Boulder places the festival against the backdrop of the Flatirons, with official screenings set to utilize the historic Chautauqua Auditorium. As Pearl Street marks its 50th anniversary in 2027, the city’s fusion of MICHELIN-recognized dining and immediate mountain access offers a distinct shift from the festival's traditional alpine home. Beyond the immediate buzz of premieres, regional tourism partners are encouraging attendees to explore the diverse landscapes of Northern Colorado.

From the high-altitude wildlife of Estes Park and the Rocky Mountain National Park gateway to the craft beer culture of Fort Collins, the region offers varied incentives for extended stays. Loveland highlights its established sculpture gardens, while Longmont leans into its culinary identity with local institutions like Cheese Importers. Further east, Greeley rounds out the circuit with the Union Colony Civic Center and a deep-rooted Western heritage. This collaborative effort across the six municipalities aims to transform a single-event trip into a comprehensive tour of the region's arts, outdoor recreation, and local industry.