HighLevel integrates Meta’s Muse to automate business operations

The partnership shifts the focus from passive chatbots to agentic AI capable of executing workflows. By connecting Muse to the HighLevel ecosystem, users can delegate operational chores—such as lead management and appointment booking—directly to the AI. This effectively turns the platform into a workspace where Meta’s intelligence interacts with existing customer data and communication channels.

HighLevel co-founder Shaun Clark emphasized that the value lies in moving beyond simple Q&A functions toward actionable results. The integration, which went live on September 29, 2026, aims to insulate businesses from the need to overhaul their technology stacks whenever new AI models emerge. Instead, the platform serves as a stable infrastructure that hosts evolving AI agents. This follows a June initiative where HighLevel became an early scheduling partner for Facebook Lead Ads, setting the stage for this deeper technical alignment.