Sockerbit Brings Swedish Pick & Mix Tradition to Sprouts Nationwide

The expansion brings 12 distinct candy varieties to the bulk departments of select Sprouts stores, including four options exclusive to the retailer. Beyond the interactive stations, nearly 500 Sprouts locations nationwide will carry a 12-SKU assortment of Sockerbit’s pre-packaged candy. The company emphasizes a clean-label approach, ensuring all products are free from high-fructose corn syrup and Red 40, utilizing only natural flavors and colors.

Sockerbit co-founder Stefan Ernberg noted that the initiative aims to bring the Swedish lördagsgodis—or Saturday candy—tradition to a wider American audience. The launch also signals a significant product evolution for the brand, with the debut of new flavors in the popular 'Dream' foam candy line. Banana Dream and Sour Berry Dream join the rotation as Sprouts-exclusive bulk items, while Sour Peach mallows make their grocery debut at the stores. These additions highlight Sockerbit’s strategy to scale its footprint while maintaining the specific ingredient standards established since the brand's 2010 founding.