LIME Fresh Mexican Grill Unveils LIME Lover Loyalty Tiers

Starting October 6, customers joining the program will receive an immediate reward of a free OG Taco. A secondary promotion runs through October 9, granting members a complimentary side of guacamole after their first qualifying visit. The program utilizes a four-tier structure—L, I, M, and E—designed to reward increased spending over a rolling 365-day period.

Entry-level "Local" members earn 10 points per dollar, while those reaching the "Elite" status for spending $1,750 or more per year climb to 13 points per dollar. Points remain active indefinitely and can be redeemed for items ranging from beverages and sides to full entrees like fajitas. CEO Patrick Fore describes the rollout as a direct response to the brand's long-term customer base, aiming to formalize the relationship with regulars through the new LIME Lover mobile application. The system, integrated via Olo Loyalty, streamlines the process for the company's eight existing Florida locations.