Tata Consumer Products GB Taps THG Ingenuity for Digital Expansion

The collaboration tasks THG Ingenuity with designing and hosting new branded websites, while THG Fulfil takes responsibility for delivery operations and customer service. Additionally, THG Studios will provide creative support to align the brands’ digital marketing output with their established retail presence.

Darren Rajanah, Chief Revenue Officer at THG Ingenuity, described the appointment as a comprehensive partnership designed to provide a seamless consumer experience. Mat Bird, Marketing Director at Tata Consumer Products GB, noted that the move is intended to ensure online interactions maintain the same quality standards as the company’s traditional retail channels, supporting long-term growth across all platforms.