Brightland Appoints Hannah Cranston Media as PR Agency of Record

Founded in 2018 by Aishwarya Iyer, Brightland has carved a niche by focusing on high-quality, California-sourced olive oils that exceed international testing benchmarks. As the brand prepares to introduce new pantry staples, HCM will manage earned media, affiliate partnerships, and Generative Engine Optimization. The agency, established by Hannah Cranston, is known for its work across the CPG, wellness, and technology sectors.

Iyer noted that the collaboration is rooted in a shared commitment to product standards and authentic brand building. According to Cranston, the agency intends to leverage the existing consumer enthusiasm surrounding Brightland to deepen the brand's connection with home cooks. This shift comes as the company continues its push to redefine expectations for everyday kitchen ingredients, moving consumers away from mass-market alternatives.