TENA and Philadelphia 76ers Team Up to Tackle Men's Health Stigma

The collaboration leverages the high-energy environment of professional basketball to reach a demographic often hesitant to seek help. According to a 2025 TENA study, one in four men over 40 will experience bladder leakage during their lifetime. By integrating the brand into the 76ers' fan experience, the company hopes to replace silence with solutions and confidence.

Hazel Villarreal, Marketing Director for TENA North America, noted that the initiative provides a platform to show men that bladder leaks do not have to limit their daily engagement. Thiago Icassati, Vice President of Personal Care for Essity, emphasized that sports naturally celebrate the performance and active participation the brand aims to support. Beyond the court, the campaign seeks to break down the social barriers preventing men from discussing a common health condition, providing them with the necessary resources to manage their well-being with dignity.