The campaign, running through November 30, 2026, serves as part of a broader initiative to position Korea as a primary year-round destination. Users who complete the questionnaire receive custom itineraries alongside updates on seasonal travel deals and upcoming promotional events. The platform highlights diverse regional attractions, contrasting the urban energy of Seoul with the coastal atmosphere of Busan.
Participation is free and open to legal residents of the United States and Canada, excluding Quebec, who are 18 or older. While the quiz functions as a travel planning tool, it also acts as a gateway for the sweepstakes, with winners determined by the total number of eligible entries received. Detailed rules and official entry guidelines are available directly through the KTO website.
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