The Raley's Companies Expands Retail Media Footprint with Grocery TV

The Raley's Companies has launched a new in-store retail media network, partnering with Grocery TV to integrate digital advertising across 208 locations. The rollout spans the retailer's diverse banners in California, Arizona, and Nevada, aiming to digitize the physical shopping experience while scaling advertiser demand rapidly.

This strategic move encompasses major regional banners including Raley’s, Bel Air, Nob Hill, Bashas’, Food City, and AJ’s Fine Foods. According to Zac Wilson, Vice President of Digital Commerce at The Raley's Companies, the partnership allows the retailer to bypass years of internal development by leveraging existing infrastructure. Wilson noted that the ability to stand up the network in mere weeks is essential for maintaining a competitive edge in a fast-paced market.

For Grocery TV, the deal marks a significant expansion of its reach, which now covers more than 6,700 stores across 120 retail partners. Marlow Nickell, CEO of Grocery TV, emphasized that the strength of the retailer’s brand trust within its Western communities provides an ideal environment for brands to engage shoppers. The collaboration is part of a broader trend of regional retailers adopting integrated media platforms to monetize their physical storefronts.