Kingfisher expands Core IQ data platform to B&Q stores

Kingfisher has rolled out its proprietary data-sharing platform, Core IQ, across B&Q locations following initial deployments at Castorama and Brico Dépôt. Developed alongside Converteo, the tool provides vendors with real-time access to granular performance metrics, aiming to streamline supply chain collaboration and sharpen retail media strategies.

The platform centralizes sales, stock, and supply chain information into a secure, self-service portal. By granting brand partners direct access to store-level and product-specific data, Kingfisher intends to reduce manual reporting processes and improve forecasting accuracy. The company stated the transition is intended to foster more agile decision-making, allowing partners to respond faster to shifting customer needs and inventory requirements.

Beyond basic logistics, the group views the platform as the backbone of its broader retail media roadmap. By aligning data insights with advertising campaigns, Kingfisher expects to increase the effectiveness of its brand partnerships. The rollout marks a significant shift in how the retailer manages external collaborations, with plans already underway to introduce further technical enhancements to the interface in the coming months.