The infrastructure upgrade boosts daily capacity from 16,000 to 32,000 cracker packages. Founder and CEO Rebecca Brady noted that the brand, which launched in 2017, has evolved from a small operation into a manufacturer capable of meeting national demand across retail, e-commerce, and foodservice channels. To support this growth, the company also integrated flow-wrap technology for its 0.75-ounce snack packs.
Beyond production volume, the firm is overhauling its consumer presentation. Flagship 5-ounce cracker boxes are transitioning to resealable pouches crafted from post-consumer recycled material. According to Chief Operating Officer William Brady, these changes were engineered to improve shelf life and barrier protection without compromising the product's signature texture. The expansion coincides with the debut of two new flavors, Black Pepper & Turmeric and Salt-Free, which broaden the brand’s gluten-free and vegan portfolio.





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