The integration allows customers to use their Amex cards for all transactions, enabling them to accrue rewards points redeemable for travel, gift cards, or statement credits. Company representatives emphasized that the update is part of a broader initiative to improve the customer journey by prioritizing convenience and payment versatility.
Dan Edelman, General Manager of UK Merchant Services at American Express, highlighted the expansion as part of a wider effort to increase the card's acceptance footprint across the British high street. For Shoezone, the partnership serves to accommodate a wider demographic of shoppers who prefer loyalty-linked payment methods.





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