Rokid Enters French Market Through Krys Retail Partnership

The expansion brings the flagship Rokid Glasses, featuring Micro-LED displays, alongside the displayless Rokid Ai Glasses Neo to France. Beyond the physical retail partnership with Krys, the company has secured distribution deals with major local online retailers including Fnac, Darty, and Cdiscount, with Boulanger set to follow. The products are priced at €699 for the display-equipped model and €449 for the Neo version.

Zoro Shao, General Manager of Rokid Global, framed the VivaTech presence as a critical milestone following the company’s April 2026 entry into Germany. With features like real-time translation for 89 languages and visual search, the hardware has already gained traction elsewhere, notably raising nearly US$4,000,000 on the Japanese crowdfunding platform Makuake. This move into France solidifies a broader European supply chain strategy as the brand seeks to cement smart glasses as a standard daily utility.