The new division will be spearheaded by mortgage industry veteran Dana Agosto, who brings over three decades of expertise to the team, alongside operations leader Lindsay Rittmiller. By centralizing these functions, the company aims to replace traditional bottlenecks with a more agile workflow, providing loan officers with direct access to underwriters to navigate complex scenarios with greater speed and flexibility.
Artin Babayan, CEO of Premier Plus Lending, described the move as a natural evolution for the firm, which has maintained a 70% year-over-year growth rate in loan volume. The transition is intended to provide a more robust infrastructure for the company’s expanding product offerings and investor relationships. Founded in 2023 and headquartered in Sherman Oaks, the lender currently holds the top retail mortgage position in the San Fernando Valley, with this latest investment signaling an aggressive intent to capture further market share in Southern California.




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