FRISS Partners with AF Corse USA for 2026 Endurance Racing Season

The collaboration highlights a shared focus on sustained output rather than volatile energy spikes. For AF Corse, which recently secured a win at the 12 Hours of Sebring and supports rising talent like Lilou Wadoux, the partnership is a natural extension of its high-stakes environment. Managing Director Fabio Tosi noted that the discipline required in endurance racing mirrors the controlled energy profile of FRISS products.

Founded by USC neuroscience graduate and filmmaker Abel Santa, FRISS markets its 75mg and 100mg caffeine pouches as a tool for maintaining concentration in distraction-heavy environments. Santa argues that the best drivers avoid relying on adrenaline bursts, opting instead for the consistent decision-making that his brand aims to support. Beyond the track, the partnership will manifest through fan-facing activations, including creator-led content and behind-the-scenes access at events like Watkins Glen, building on a successful livestream experiment earlier this season.