ZTE Shifts to AI-Native Strategy Amid Market Volatility

Cui Li emphasized that the rapid iteration of artificial intelligence has rendered traditional 'one-size-fits-all' business models obsolete. To remain competitive, ZTE is transforming into a data-driven organization that prioritizes human-machine collaboration. This shift aims to embed AI-native capabilities directly into the company’s existing product lines and infrastructure.

To counter market uncertainty, the organization is implementing a resilient system built on four pillars: openness and decoupling, flexible scaling, extreme synergy, and a focus on specific use cases. By moving away from rigid architectures, ZTE intends to maintain the agility required to evolve alongside shifting global demands. The company views this transition as the first step toward a future defined by human-AI symbiosis, positioning itself as a foundational contributor to the evolving technology ecosystem.