Sofy Marrufo Named to Boating Industry Women Making Waves List

Marrufo’s influence extends well beyond her core responsibilities at Boats Group, where she oversees product marketing strategies and helps marine businesses navigate new technological tools. By launching a customer webinar series, she bridged the gap between product development teams and the end-users, ensuring that dealers and brokers can effectively leverage new platform capabilities. Her approach prioritizes direct feedback loops, turning technical updates into actionable business growth for her clients.

Beyond her internal work, Marrufo actively shapes the broader industry landscape. She serves on the Membership Committee for the Marine Marketers of America and collaborates with the Marine Retailers Association of the Americas. Courtney Chalmers, Chief Brand & Communications Officer at Boats Group, noted that Marrufo’s recognition reflects the respect she has earned from peers and partners alike. For Marrufo, these roles are central to her philosophy that the marine community thrives when stakeholders share knowledge and solve challenges collectively. She remains focused on facilitating professional development and innovation across the global marine market.