Forever Funding Shifts Charity to Merchant Processing Streams

The model operates behind the scenes of everyday commerce. Local businesses already incur processing fees each time a customer pays by card; Forever Funding redirects a portion of that processor profitability to a nonprofit chosen by the business owner. This approach eliminates the friction of point-of-sale donation requests, which often rely on the customer agreeing to contribute at the checkout counter.

Founder Will Black notes that the system maintains the standard consumer experience, decoupling charitable support from individual transaction decisions. While checkout-based charity drives raised over $275 million across 92 campaigns in 2024, they remain contingent on active participation. By contrast, the Forever Funding structure automates the contribution through existing operational expenses. This allows nonprofits to transition from constant donation appeals to a more stable, partnership-based revenue model. The company manages the technical transition, including fee analysis and reporting, enabling organizations to focus on community impact rather than administrative overhead.