The development has facilitated USD 2.6 billion in total revenue and attracted approximately USD 2.3 billion in foreign direct investment since its inception. Currently, the destination processes roughly USD 1 million in daily economic transactions, supporting a diverse community of over 90 nationalities. Its multifaceted operating model—encompassing residential, retail, marina, and hospitality assets—has delivered a 337% return for shareholders.
Tourism serves as a primary driver of this growth. The site’s five branded hotels, totaling 1,196 keys, have added USD 712 million to the national tourism GDP. Furthermore, the destination’s events program has generated USD 637 million in economic activity, while the championship golf course and marina continue to draw international interest. Acting CEO Ahmed Al Massan noted that the project was engineered to provide sustained social and economic value beyond simple property development.
Sustainability initiatives have accompanied this expansion, resulting in a 37% reduction in carbon emissions through district cooling and water-efficiency measures. Beyond financial benchmarks, the site now supports an eleven-fold increase in marine biodiversity and provides a habitat for 140 bird species. As the destination moves into its next phase, it remains a primary blueprint for large-scale, mixed-use urban development in the Gulf.



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