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SticksʹnʹSushi Deploys Shift4 Tech Across European Footprint

SticksʹnʹSushi Deploys Shift4 Tech Across European Footprint

SticksʹnʹSushi is overhauling its service infrastructure by integrating Shift4 payment and ordering technology across its 32 locations in the UK and Europe. The partnership aims to streamline the guest experience by equipping staff with handheld devices capable of processing orders and payments directly at the table.

The integration incorporates Dynamic Currency Conversion to accommodate both domestic and international diners, a move designed to simplify transactions. This technological shift reflects a broader strategy to maintain operational efficiency as the restaurant group continues to scale its physical presence.

Shift4 CEO Taylor Lauber noted that robust technology is a primary driver for restaurant growth, while SticksʹnʹSushi CEO Andreas Karlsson emphasized that the system aligns with his company’s focus on Omotenashi, the Japanese philosophy of dedicated hospitality. By automating the payment process, the group intends to reduce friction in the dining journey, allowing staff to focus more on guest interaction rather than administrative tasks.

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