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B&Q launches sustainability-focused store concept in Cheltenham

Cheltenham’s B&Q location is transforming into a testing ground for eco-conscious retail, introducing dedicated 'sustainable house' displays and green-star product labeling. The initiative aims to guide shoppers toward energy-saving home improvements and environmentally friendly gardening practices, serving as a pilot to refine the chain’s national sustainability strategy.

The Cheltenham site serves as a natural laboratory for the project, already operating with more than 200 rooftop solar panels and smart, motion-sensitive LED lighting. Beyond these infrastructure upgrades, the store integrates existing services such as tool hire, electric vehicle charging stations, and a community re-use scheme to minimize waste.

Marketing Director Katherine Paterson stated that the redesign aims to provide clear, actionable advice to help customers reduce household energy costs while shrinking their environmental footprint. B&Q will monitor which of these new engagement initiatives resonate most effectively with shoppers before deciding how to roll out similar features across its wider store network.

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