Chris Rapley joins Treatwell to lead payment strategy

In his new capacity, Rapley is tasked with expanding the reach of Treatwell Pay, a platform designed to integrate booking and checkout processes. The system offers salon partners features such as daily payout cycles, automated cancellation protection, and versatile hardware options including mobile tap-to-pay terminals. According to Rapley, the objective is to move beyond simple transaction processing, focusing instead on reclaiming time for business owners through more reliable, automated cash flow management.

Rapley noted that the rapid evolution of the UK hair and beauty industry necessitates more sophisticated digital tools to maintain operational efficiency. By streamlining the path from initial booking to final payment, the company seeks to reduce the administrative burden on practitioners, allowing them to reinvest revenue more effectively. His move follows previous tenures at Groupon and Quandoo, bringing a background in high-volume digital booking platforms to the specialized needs of the beauty and wellness market.