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SOLUM expands Australian footprint with Bing Lee and Natural Grocery

SOLUM expands Australian footprint with Bing Lee and Natural Grocery

SOLUM is scaling its electronic shelf label (ESL) presence across Australia, securing new contracts with consumer electronics giant Bing Lee and The Natural Grocery Company. These deployments aim to streamline in-store operations by automating pricing updates and enhancing the precision of promotional activities for both retailers.

The integration at Bing Lee forms part of the retailer's broader digital transformation strategy, focusing on modernizing the store environment to better serve customers. By adopting SOLUM’s technology, the electronics retailer seeks to improve operational efficiency through real-time data synchronization.

For The Natural Grocery Company, the shift toward digitized shelf management addresses the need for rapid price adjustments. Paul Kyriakos, General Manager at SOLUM Australia, noted that a premium shopping experience relies on a store environment that responds dynamically to changing market conditions. The company's hardware allows for faster promotional updates, ensuring that pricing remains accurate across all product lines.

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