Lester Barry joins The Lego Group after 11 years at John Lewis

Reflecting on the transition, Barry noted the adjustment of starting anew after more than a decade at his previous firm. In a message shared on LinkedIn, he expressed pride in his team's contributions to the growth of data science and AI at John Lewis. He highlighted the warm reception he received at The Lego Group, which included a welcoming gift of a 1769-piece building set.

Barry’s appointment comes as The Lego Group continues to focus on integrating digital innovation with physical retail experiences. Earlier this year, the company participated in a live shopping event on the Walmart platform to support the launch of its Lego One Piece collection, emphasizing a strategy to blend entertainment with commerce.