Akeneo reshuffles leadership to sharpen focus on U.S. AI commerce

Jean Lethuillier joins the Boston-based firm as Vice President of Customer Success, bringing experience from Zoovu and Cybereason to focus on retention and enterprise expansion. She works alongside new Chief Marketing Officer Carole Offredo, who previously scaled marketing operations at Dataiku, and Edouard Dewulf, the new Senior Director of the Global Center of Excellence. Dewulf moves to Akeneo after a tenure at Accenture Song, where he oversaw digital and product experience transformations.

CEO Romain Fouache frames these hires as a strategic shift toward an agentic future. The company is positioning its Product Cloud to handle a new landscape where AI agents—rather than just human shoppers—interact with product data. This executive expansion follows a year of heavy investment, including the acquisition of PricingHUB and the introduction of Agentic Ziggy in the summer of 2026. By embedding technical expertise directly into its customer-facing teams, Akeneo intends to help brands move beyond simple data management toward building the foundational infrastructure required for automated, AI-driven commerce.