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THG Fulfil expands AutoStore partnership to include CapEx ownership

THG Fulfil expands AutoStore partnership to include CapEx ownership

THG Fulfil has expanded its global distribution partnership with AutoStore, moving beyond its original Robotics-as-a-Service model to offer clients direct capital expenditure ownership. The strategic shift aims to provide brands with greater commercial flexibility, allowing retailers to choose between leasing automation or owning the infrastructure outright as they scale operations.

The fulfilment operating system, a division of THG Ingenuity, currently manages 796 AutoStore robots across its network. By integrating the technology with its own proprietary warehouse control system, the company reports it can deliver over 11,000 bins to picking stations hourly, reducing average wait times by 78%. This operational track record was recently demonstrated through a deployment for Footasylum, which utilized 85 R5 robots to manage the retailer’s entire live SKU range across 96,000 bin locations.

Under the new agreement, THG Fulfil secures global distribution rights for the full AutoStore product range under the CapEx model. While the RaaS offering remains available for select products—including R5 Pro and R5 Pro+ robots, CarouselPort, ConveyorPort, and VersaPort—the expansion targets brands seeking to move away from subscription-based automation. Tom Killeen, COO at THG Ingenuity, noted that the move ensures companies are not forced to compromise between control and cash flow. Russell Holmes, Sales Director UK & I at AutoStore, added that the dual-model approach allows businesses to align their technological investments with their specific financial and operational priorities.

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