The drive for operational efficiency has moved beyond simple digitization into complex AI integration. Kingfisher Group, owner of B&Q and Screwfix, reported that AI-driven personalization alone generated roughly £100 million in sales, prompting the retailer to raise its pre-tax profit guidance to £635 million. Similarly, H&M overhauled its search functionality, moving away from keyword matching to an intent-driven model that reduced customer search exits by 30%.
Automation remains a critical pillar for large-scale operations. Skechers has initiated one of Europe’s largest footwear logistics projects in Liège, Belgium, aiming for a capacity of 3.3 million storage locations by 2030. Meanwhile, Primark is finally embracing home delivery, supported by a new automated fulfilment facility in Sheffield. These shifts reflect a broader industry push toward omnichannel consistency, with Asda installing 700 InPost lockers and The Range deploying VoCoVo headsets across 283 stores to streamline internal communication and reduce labor friction.
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