The brand is showcasing the new lineup at Booth N1171, targeting industry buyers with a formula that pairs nostalgic candy profiles with a zero-calorie, zero-caffeine platform. Co-founder Vinny Wilson described the partnership as a strategy to leverage deep emotional consumer connections, moving beyond traditional beverage offerings to create products that feel like discoveries.
This launch follows a rapid ascent for the Los Angeles-based company. Recent SPINS data from a national retailer with over 2,000 locations identified NO CAP! as the top-performing modern soda brand by both dollar and unit sales. The company achieved the number eight spot among all carbonated soft drink brands at the chain within six months of entry. Beyond the NACS debut, the SOUR PUNCH collection is currently hitting shelves at major chains including Kroger, Albertsons, Vons, and Pavilions, alongside convenience outlets like Chevron ExtraMile and Jacksons.



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