Gorjana deploys Invent.ai to optimize inventory across US retail network

As the company’s retail footprint expanded, maintaining precise stock levels across diverse markets became an increasing operational challenge. By adopting the Invent.ai platform, Gorjana’s planning team gains granular visibility into store-level performance, allowing for faster responses to shifting consumer preferences and improved product availability.

Andrew Pawling, Chief Operating Officer at Gorjana, noted that the growth in store count necessitated a move away from generalized inventory management. The new system allows the brand to tailor merchandise to the unique demand patterns of individual locations, ensuring that customers find the specific pieces they seek while minimizing inefficiencies in the supply chain. Gurhan Kok, Founder and CEO of Invent.ai, stated that the partnership focuses on translating complex consumer behavior into actionable allocation decisions to support the next phase of the retailer's expansion.