Katy Hiller joins commercetools as Chief Marketing Officer

At commercetools, Hiller takes charge of the company’s global brand, communications, product marketing, and demand generation efforts. CEO Doug McNary highlighted the strategic nature of the hire, noting that Hiller’s experience in converting technological shifts into market positioning will be essential for the firm’s next stage of growth. Before her time at Unily, Hiller spent seven years at software supply chain company Sonatype, where she progressed through various marketing leadership positions to eventually serve as CMO.

Hiller describes the company’s existing technology foundation and its customer base as the primary drivers behind her decision to join the team. She aims to sharpen the brand’s global presence while ensuring the firm remains at the forefront of the evolving commerce landscape. Her appointment comes as commercetools seeks to solidify its position as an industry leader during a period of fundamental change in how businesses operate and consumers shop.