Natalie Mackey Pivots From Beauty to Diamonds With Terramore Launch

Mackey co-founded the venture alongside Beryl Raff, a veteran executive who previously served as CEO of Helzberg Diamonds and the Zales Corporation. The brand debuts with over 100 styles spanning rings, bracelets, necklaces, and earrings, utilizing both natural and lab-grown diamonds. Prices for the collection range from approximately $250 to over $6,000.

The centerpiece of the launch is the Aegis necklace, which features a 1.00-carat diamond encased in titanium on a 14K gold chain. Mackey describes the brand as a personal evolution, noting that the designs are intended to honor personal narratives and the act of romanticizing daily life. The debut includes the Aegis, Castle, Open Bezel, and Signature Engagement collections, all available starting October 8, 2026, through the company's website.