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VIVAIA Debuts in California at Westfield Valley Fair

VIVAIA Debuts in California at Westfield Valley Fair

Stepping into the West Coast market for the first time, footwear brand VIVAIA has unveiled its inaugural California retail location at Santa Clara’s Westfield Valley Fair. The 1,141-square-foot storefront signals a strategic expansion for the company, which eclipsed 100 global retail locations earlier this year.

The new space introduces a retail concept focused on product accessibility, allowing shoppers to test the brand’s signature comfort-first designs in person. The inventory highlights the RE:WORK Fall/Winter collection, the first line developed under Creative Director Alan Buanne, which reimagines traditional workwear aesthetics through updated materials and silhouettes.

Shoppers can find several styles previously highlighted by celebrity endorsements, including the Margot Mary Jane, favored by Selena Gomez and JENNIE, and the Carol sneaker, which has seen over 17,800 units sold this year. Other featured items include the satin-finished Cristina lace-up, the breathable Allday mesh slip-on, the Buna clog mule, and the travel-focused Avoir nylon loafer. Located at Unit A97 on Level 1 of the Stevens Creek Boulevard center, the shop represents the latest phase in VIVAIA’s push to transition from a digital-first model to a physical presence across the United States.

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