Zephyr Gin Taps Craft & Art to Scale National U.S. Distribution

The collaboration marks a pivot for the premium spirit, which has long relied on its distinct botanical identity to build a loyal, albeit focused, following. By leveraging Craft & Art’s existing logistical network and market experience, the gin maker intends to move beyond its current reach. Kevin Fennessey, CEO of Craft & Art, pointed to the brand’s authentic positioning as a key factor in the decision, noting that the current market shift toward premium spirits with unique character provides an ideal opening for expansion.

Stacey Furst, owner and CEO of Zephyr Gin, framed the move as a necessary evolution to scale while maintaining the brand's core identity. The partnership focuses on long-term brand building rather than quick volume gains, aiming to place the product in front of both seasoned enthusiasts and category newcomers. According to Craft & Art President Bryan Townsend, the immediate priority remains strengthening distribution channels to ensure the product is accessible in key domestic markets.