Footasylum Scales Up Presence at Manchester’s Trafford Centre

The project serves as a cornerstone of the brand's broader growth strategy, bolstered by fresh capital from HSBC UK and a new partnership with streetwear label Trapstar. Under the leadership of newly appointed CEO Hannah Mercer, the company is simultaneously pushing into the DACH and Gulf regions while scaling its domestic warehousing capacity.

Retail Director Shannon Osman described the Trafford Centre site as a blueprint for the brand's future, designed to deepen engagement with the local Manchester market. By prioritizing high-traffic hubs, the retailer aims to capture both a loyal regional customer base and the significant tourist footfall that defines the Trafford Centre’s appeal.