Will Ferrell Channels His Inner Model in Risqué SKIMS Golf Campaign

The campaign captures Ferrell in full character as Lonnie “The Hawk” Hawkins, a golfer desperate to recapture his glory days. In one clip, the actor swings a club while a voiceover—presumably Kardashian’s—proclaims his gear is “built for men who still know they’ve got it.” Beyond the golf course, the shoot features Ferrell striking provocative poses with props, including a bottle of spilled blue liquid, a departure from his traditional slapstick roles that has drawn widespread praise for its bold, unconventional appeal.

This marketing push arrives ahead of the July 16 premiere of The Hawk. Production on the series previously faced delays in November when Ferrell suffered a minor injury, forcing a temporary halt to filming at the Bicycle Casino near Los Angeles. Despite the hiatus, the actor recovered quickly to resume his portrayal of the aging athlete.

Public reaction to the campaign has been overwhelmingly enthusiastic, with fans flooding social media to laud the brand's unexpected casting choice. The viral moment follows a busy period for the actor, including a recent appearance on Saturday Night Live where he leaned into his long-running public confusion with Red Hot Chili Peppers drummer Chad Smith. Whether playing a fictional golfer or sparring with a celebrity doppelgänger, Ferrell continues to find ways to dominate the cultural conversation.