Nectar360 secures IAB Europe retail media certification

The audit process scrutinized Nectar360’s internal frameworks for calculating campaign performance, including impressions, viewability, and return on ad spend. By aligning its reporting with IAB Europe’s industry standards, the company aims to provide advertisers with a higher level of data consistency. This certification follows the successful adoption of the programme by Dutch retailer Albert Heijn earlier in 2025.

Clare Langstaff, Audit Director at ABC, noted that the process provides agencies with greater assurance regarding the reliability of retail media metrics. According to Amir Rasekh, Managing Director at Nectar360, the move is a critical step toward standardizing how the industry tracks investment outcomes and builds long-term trust in retail-driven advertising.