McGrath has long championed the integration of emerging technologies to enhance both employee performance and the end-to-end customer journey. His perspective on creating a more human, connected retail experience remains a focal point for his evaluation work. He joins a diverse group of industry leaders from organizations including Walmart, Amazon, Boots, and Warner Bros. Discovery to assess entries for this year's competition.
The 2026 awards program is now accepting submissions, with the final winners set to be revealed at a ceremony held at The HAC in Central London on November 4th. Participants have until October 2nd to submit their projects, which must have been completed within the past year to qualify for consideration.
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